How "Bout Dem Smoothies...

A friendly blueberry grower down in Mississippi, called me the other day and asked me what I thought about 'dem blueberry smoothies.  Everywhere you look -- there are blueberry smoothies, different combinations of blue this and that.   What I think about blueberry smoothies is that a smoothie that is called a blueberry smoothie should use a lot of blueberries!    I checked the content of many commercial smoothies and was shocked.   Some have minimal blueberry and maximum blueberry image on the package and signage at the local smoothie shop.   We are on a quest now to raise the use of real frozen blueberries in smoothies.   With the supply, reasonable pricing of blueberries, this isa great opportunity to enhance a  product.   The first thing we leaned is that commercial manufacturers and outlets are not necessarily experts on blueberries.    We informed one commercial smoothie company in the South that they are surrounded by locally produced blueberries available all year round.  Different techniques can be used to deepen the blue color and keep it that way.    We hired a super chef at a major resort in California, who is also a smoothie and gelato expert.   Chef John took  frozen blueberries to his kitchen and concocted allsorts of great recipes.    They all used optimal amounts of blueberry and taste great!    We samples this at the recent International Deli Dairy and Baking Epo  (IDDBE)  in Denver and it was a hit!     Now spread the word!    Get 'dem blueberries into your smoothies for health and happiness.