What's happening in the blueberry FoodTech World

Saturday, November 29, 2014

Non-food use of blueberries.

We blueberry guys were quite surprised a decade ago when we started noticing new product introductions in non-human food product areas such as pet foods and cosmetics.   Now -- we are noticing a new way-out-there category:  Non-Foods and household products.
Last year we started to see dozens of blueberry scented and identified household cleaners,
candles, cleaners and others.   Do they use real blueberries -- not sure.   Do they provide blueberry exposure at the market -- yes.   What does this all mean?   Blueberries have a "rock star" image and brand managers recognize this.   Not sure if we should take this all as an insult or compliment, but for now we will take exposure!

China - Dish-washing Liquid

United Kingdom - Laundry Conditioner

USA - Blueberry Candle

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