What is a webtune you ask? Simply a cartoon posted on a website. USHBC recently conducted a successful webtune campaign in conjunction with fresh blueberry promotions. This included eight different episodes of a Whimsy family who discovers fresh blueberries and relies on our Super Mascot Blue-Me who saves the day in various situations including finding blueberries int he store, overcoming a bad skin day and even helping junior get better eyesight and smarts for exams. My favorite is the episode where dad becomes a blueberry maniac and the family quickly reacts to feed his insatiable appetite for blueberries thanks to help from the super mascot.