Nothing like seeing a friendly face when abroad. Walking down the produce aisles in a Japanese store, saw this display of jarred blueberries from Oregon Berry Packing. Note the promotional material with Roy Malensky and his two sons Jeff and Brian! Japanese consumers look for a connection to their food supply, and local produce quite often contains information and photos of the farmers and the land they farm. While standing with my iPad, I noticed two consumers pass, notice the sign and scoop up jars of the product. Although this display was in the jam and jelly section -- the jarred product normally is positioned in the produce section near the fresh berries.
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