What's happening in the blueberry FoodTech World

Tuesday, October 11, 2016

USHBC Honors Malaysian Blueberry Sales Pioneer

Harvest Bakery Ingredients SDN BHD in Selangor, Malaysia is a pioneer in bringing quality USA bakery fillings to Southeast Asia.   Teck Guan, Lim and his crew have imported EFCO fillings from the USA for distribution and the main item -- blueberry!  
Harvest sees the quality difference of using the fillings made with North American frozen blueberries which feature soft skin, sweet taste and even integration into filling batches.   Although there are often lower cost alternatives -- in the long run the customer wins with quality fillings that perform in quality products.
Harvest has been awarded the prestigious Blue Dynamo Award for Innovation - 2016 - for continual efforts to promote US produced blueberry fillings and other products in the Malaysian bakery market.  The company sells blueberry filings all over Southeast Asia including: Indonesia, Brunei, Myanmar, and other countries.  
Although they have been offered less expensive products, they stick with US origin fillings as a sure bet for flavor, texture and consumer appeal.

Caption:  Mr. & Mrs Tek Guan, Lin accept Little Blue Dynamo for Innovation at the recent International Baking Industry Eposition (IBIE) in Las Vegas.

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