Little Blue Dynamo Award 2016
1.
Retail Sector: Emart Company
Emart is the
largest hypermarket in Korea operated by Shinsegae Group. It has 136
hypermarkets in Korea while it has 25 stores in China as well. The company has
also private label brands and those brands are divided by prices and qualities
as like other hypermarkets.
Emart has directly imported the US frozen blueberries for
last several years to distribute its over 150 Emart chain stores and 10 Emart
Trader stores. Also, both of products are distributed at its online store (emart.ssg.com)
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Product:
US Frozen Blueberry imported by Emart for Emart Stores (1.3kg)
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Product:
US Frozen Blueberry imported by Emart for Emart Traders Stores (2kg)
2.
Food Service Sector: CJ Freshway & CJ
Foodville
CJ Freshway, a subsidiaries
of CJ Group, is the Korea’s leading food materials distributor for food
services.
The food service business
unit of CJ Freshway was launched in 1994 and is currently managing about 400
dining facilities located in business sites, office buildings, hospitals, golf
clubs and food courts.
The company is currently supplying over 20,000
agricultural, fishery and livestock products, processed foods, and kitchen
appliances to all types of restaurants including food dealers, food service
providers, chain stores and general restaurants.
CJ Foodville who operates Tous Les Jour-the 2nd largest
bakery chain in Korea and Two Some Place-one of major coffee chains in Korea
continually developed their menus from bakeries to beverage and desserts with
blueberry products including frozen blueberries, blueberry concentrate &
syrup and dried blueberries supplied by CJ Freshway. Some blueberry menus are
as below.
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Menu: Blueberry
Cheese Tart Whole (US frozen Blueberries)
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Menu:
Blueberry Cheese Cake
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Menu: Blueberry
Macaroon (US Blueberry Concentrate & Syrup)
3.
Food Processing Sector: Pulmuone Co., Ltd.
Pulmuone is one of
the largest food companies in Korea, established in May 1984. Major products
are Tofu, Lamen, Dimsum, Sauce, Korean Soup, Egg, Drinks, etc. Pulmuone has
various food business including fresh food, functional healthy food, food
service, organic food and mineral water business. The company also has organic
one-stop shopping mall called ORGA. It is the supermarket where only organic
and/or eco-friendly food products are sold. Foodmerce, the other sister company
of Pulmuone, is one of the largest foodservice distributors in Korea and
supplies to 500 schools, offices, hospitals nationwide. The company growth was
34% last year. The company also acts as a sales agency to distribute to
retailers for specific products after reviewing brand value.
Pulmuone introduced "I'm Real", the premium
& 100% fruit juice brand" in 2007 and the company continually has
launched new product lines of "I'm Real". For blueberries, there are
3 products to contain US blueberries (fruit, concentrate & dice types) now
and it is recognized as very healthy drinks and it distributes to every
department stores, hypermarkets and CVSs.
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Product:
I am Real - Very Berry (US Blueberry 32%)
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Product:
I'm Real-Blueberry Young (US Blueberry 10%)
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Product:
I'm Real - Blueberry Yogurt (US Blueberry Dices-11%/ Blueberry Concentrate
1.5%)
4.
Import Sector: Jinwon Trading Co., Ltd.
Jinwon was
established in 1979 and its annual sales were 125 million USD. JINWON also
operates JungWon WS Company who serves all retails’ requirements such as repacking,
quality control, delivery, and 24hrs standing service. Jinson is specialized in
importing and distributing fresh fruits. The products include banana,
pineapple, orange, lemon, graph, cherry, pomegranate, and kiwi. The brands
Jinwon carries are Manna, Sunkist, and Osca. Jinwon would like to expand its
product lines by carrying various food products.
Jinwon has imported the US fresh blueberries since 2012
as the largest importer of fresh blueberries in the Korean market. Its major
distribution channels include Costco Korea and Homeplus, etc.
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Product:
US Fresh Blueberries
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