Saturday, February 18, 2017

Filipino Products Containing Blueberries

I visited the SM (Shoe Mark) Mall in Pasay Metro Manila in search of blueberry.  A lot of good signs!



This is a mid level store.  


Jam made in the Philippines.  Filipinos love it sweet!


Muffins are a new concept with potential to grow.


Blueberries sell as seen with this waffle.


Nice to see the largest baking company in the region on the blueberry bandwagon.  Note the halal certification.  The Philippines has a substantial Muslim population in the South.


Here is a blueberry-strawberry bread from Gardenia. 


Fruit juice -- especially pineapple -- is big in the Philippines and here is a combo with blueberry. 


Here is an example of regionalization.  Thai dairy -- Dutch Mill is markets this blueberry milk all over the Southeast Asia.


Baby formula is a huge category in the supermarket.  Like all over Asia -- nothing is too good for baby and imported products are preferred including this berry blend.


Filipinos associate blueberries with cheesecake!  Magnolia is the leading local dairy and they use blueberry images in their packaging.


Wondering if berries can be produced in the tropical islands.  Here are strawberries from Bagio, a higher elevation region of Northern Luzon.  






















Friday, February 17, 2017

Philippine Bakrey Fair Part - Day 2






Blueberries are a hit at the Bakers Fair!



Here is a local baker who just loves blueberries and helped draw colleagues to the booth. 



Continual stream of visitors.  Want to know where they can buy locally.  We have made important contacts with local suppliers who can help supply the demand.





The Spirit of the Filipino

The objective of our presence at the Filipino Bakery Fair is meet face to face with bakers of today and tomorrow.  We raise awareness, interest and facilitate trial and evaluation which leads to acceptance.   A picture says a hundred words, and here are some random photos from day one of our booth.  You can see the enthusiasm of the Filipino for blueberries.   Several of the bakery suppliers, importers and distributors have taken note of the wonderful reception and want to talk blueberries.

The Philippines are a young country on the move!  The median age of the Filipino is 23 years old -- Mabuhay!

Our bakery booth an hour before the show.

Here are my new buddies from the booth across the aisle -- a milling company.  They love blueberries and pledged allegiance to our mascot "Blue Me."  They are out working the crowd and talking up their new favorite fruit!

Tomorrow's bakers from the Don Bosco Institute.   They had never seen blueberries before this day and plan to include blueberry muffins in their studies at school and in their careers.  There is a big demand for trained bakers in the Philippines.

More new members of the Blue Me" fan club.  They work together at a local bakery and went home to bring muffins from their shop to show off.   They are using frozen blueberries and were really excited to grab mascot fans to proudly display at the shop.

Filipino -- and Filapina bakers want recipes!  These young bakers are interested in frozen blueberries for baked goods.  Now they are using fillings and the frozen berries are a great solution.  





Philippine Bakery Fair - Day 1

You know it is going to be a good day when you are met with a 50 foot tall inflatable baker!  Welcome to the Filipino Chinese Bakers Association (FCBI) 9th Annual Bakery Fair -- Manila Philippines.



Noto to be outdone by the gargantuan baker -- Gardenia hoisted the giant inflatable bread tower overnight.   This chain which was initially owned by the Sultan of Brunei -- later sold -- is now all over Southeast Asia and doing well.  Sort of like the Bimbo of Asia.





Just to refresh.  The FCBI is a coop of Chinese bakers from throughout the Philippines.   Did you know that Chinese account for 25 percent of the total population of this land of more than 100 million.  Some of the Chinese families have been in the country since the 9th century. 

Throughout history, the Chinese have run most of the important businesses including travel, agriculture, retail and just about all.   One secret to the Chinese success -- is collaboration.   The FCBI is a good example of this.  The bakers in this organization cooperatively purchase the essentials of baking including purchases of flour, sugar and other ingredients.   For some this business is a mainstay but for most this is just one of many businesses -- a cash one at that.  (very important in life in developing countries).

USHBC has designs on market development in the Philippines and we want a place for blueberries in the booming Philippine bakery industry.  We took the opportunity to exhibit at the FCBI Bakery Fair in Manila.  Here is day one!



Oh shucks -- I forgot my mascot!  Anyway there were plenty to go around including this cute group of bread mascots from Gardenia bakery. 



To be continued!


Thursday, February 16, 2017

Bakery Fair Manila

The Philippines are on a roll.  Booming economy, young-well educated population.  With their Spanish heritage -- they love bakery products.   USHBC is working with Philippine bakers to build awareness and interest in new baked goods with blueberries.  This week we are participating in the 9th annual Bakery Fair which is sponsored by the Chinese Filipino  Bakers Assn. in Manila.  Stay tuned to see the in-the-field action!


Note the AK-47 strapped on the security guard.

My favorite Eatery -- Jollybee.  Chicken-joy and Yum Burgers with a side of Halo Halo.  This Filipino chain is all over the world including all of Asia, Middle East and the West Coast of the USA.

Who needs fast food when you can get a fresh-caught bangus (Milk fish) cooked on coals!

Politics is everywhere!  Remember Erap, the former president Estrada is now the mayor of Manila.  Forward -- Ever and Backward Never.  Remember the Philippines was the leading economy of Asia in the 60s.   Filipinos believe they are on the way back.





Wednesday, February 8, 2017

Hong Kong Cake Chain Launches New Blueberry Collection







Hong Kong and South China's leading bakery chain has launched a line of blueberry cakes -- made with real and lots of blueberries!   According to our in-country "blueberry ambassador" Heidi Chui, (aka: Blueberry-Heidi) the chain has been showing interest in blueberries for the past three years.  The latest launch includes fresh blueberries in season and frozen in the winter months.    Although Maxim's produces dozens of cake categories -- blueberries are the only fruit with its own collection!

Above: Advertising in HK MTR Subway.  Maxims has 200 outlets in Hong Kong and has expanded into South China with 100 shops in Shenzhen, Foshan, and Guangzhou. 

Here we go!

Blueberry Hill.  A pound or more of blueberry in every cake!





Blueberry Tower, uses a home made filling with real frozen blueberries


Blueberry Chiffon, packed with blueberries!

Blueberry Layer Cake.  Blueberry in each layer including puree and fillings.

Others: check out the Maxim's Blueberry Collection at:













Tuesday, February 7, 2017

Natural Flavor -- now that's what we're talking about!

Just got this ad in my Sunday newspaper.   General Mills Cheerios now are flavored with real blueberries and other berries.