In brief: Chinese companies look for specific frozen product for preparations and jams as well as powders and dried. The audience is almost all from China. All over the place including Inner Mongolia, the far west of Xinjiang and Tibet.
Some random observations:
The exposition occupies several halls of the Shanghai National Exposition and Conference Center. This place is huge! About as easy to navigate around as an aircraft carrier. About half of exhibitors are Chines and the remaining Asia. The organizer published a list of more than 200 companies who did not get booths assigned due to demand. The Chinese food industry is booming and we are in the right place!
The exposition is sponsored by the Chinese Food Processors Association. Security is super tight. Check out this roaming platoon of security guards. Wo be the person who tries to rip off one of these booths!
The USHBC is rocking with a continual stream of visitors. Our crew was totally exhausted at the end of the day.
Beauty from within is everywhere! Including berries!
This booth for beauty ingredients got my attention!
Ready to go for another day at the show!