Sunday, November 6, 2016

Highbush Blueberries at Cereal Chemists Meeting

USHBC exhibited at the American Association of Cereal Chemists (AACC) meeting in Savannah, Georgia October 25-26, 2016.  Mission -- meet and interact with product developers from companies such as Kellogg's, Bimbo, General Mills -- who produce cereal and grain based products.  Encourage continued and more use of highbush blueberries.

Cereals-- defined:  "any grass cultivated for the edible components of its grain."   Cereal grains are grown in huge quantities throughout the world and provide more food energy worldwide than any other type of crop. Note: Some plants often referred to as cereals, like buckwheat and quinoa, are considered instead pseudocereals, since they are not grasses; however they are still considered grains.   Cereal-based foods include staples such as breads and breakfast cereals, and also include brewing, distillation, pet foods, cosmetics and just about every category imaginable.  Caption: Selfie Time at AACC!  

Since 2010 -- more than 1500 new-cereal based products have included blueberries in the product and on the package.  250+ since 2015. Source: Mintel Global New Products Database (GNPD)  


>Natural Flavors and Colors.   In 2016 -- some of the leading cereal companies such as General Mills and Kellogg's have initiated product development and reformulation to replace artificial colors and additives in breakfast cereals.   With the low moisture of a cereal product -- this requires a low moisture alternative such as a blueberry powder or fiber.  Dozens of new products have been launched already with blueberry powder as a flavor and colorant.   More are on the way.   Remember -- it takes around 12 lbs of blueberry to create one lb of blueberry powder.  So -- even a little blueberry powder uses a lot of blueberry!
>Super-Grains and Blueberries!  Food processors are utilizing cereals which are associated with health -- such as flaxseed, quinoa, spelt and others.   Companies at the AACC conference were touting blue corn, blue wheat and other ancient foods of the past.   Major bakeries are researching and developing new products to include these grains and highbush blueberries fit right into the mix.   This can include frozen, dried and purees.   
>Ingredients tell a story.  Manufacturers are devoting more and more space on a product package and connected social media to present detailed health and nutrition messages.  At the AACC, company researchers and brand managers were seeking all sorts of health and nutrition information on blueberries and want to be connected to developments in the future about USHBC research.
>Artificial Blueberries?   Ten years ago when I attended the Cereal Chemists meeting, I encountered several companies promoting artificial blueberries.  These included blue colored grain bits, blue tinted fat bits, blue colored dehydrated apples and others.   This year -- none!   One of the major baking companies cane by the booth and told me they had converted their line to real due to consumer demand for real.   Also it did not hurt that the president of the company demanded this!

Results:  USHBC made new contacts and friends in some of the leading food processing companies in the world.   Some are interested to evaluate the USHBC Real Seal, and some already have "Real Blueberry" identification on their packs.   We connected with the right researchers in the right product lines and will followup continually with new product suggestions, technical information and advice.  Keep an eye on the cereal business in the next years!

Here are just a few new blueberry-containing cereal products introduced in North America in 2016:

Thursday, November 3, 2016

Blueberries in Beijing?

Check out the article in the latest "Beijing Magazine," which is circulated all over China.   Opened it up and there is our USHBC blueberry photo and a great article on a local Beijinger who has developed an urban blueberry plantation and pastry shop.  That's the blueberry spirit!

Wednesday, November 2, 2016

More on Beijing Seminar

Blueberryguy is getting dozens of emails asking who is the person with tie in this photo from a major Chinese fresh produce online newsletter!
Photo is from the Sepetember 2016 Blueberry Health Seminar!

Tuesday, November 1, 2016

Chef John Hui Stars at Philippine Bakery Association Gala

The Filipino Chinese Bakers Association celebrated its 50th Anniversary this October.  USHBC and Chef John Hui of the Lodge at Pebble Beach California dazzled the audience of 500 bakery owners with his blueberry baking and confectionery skills.
The Philippines has always been a good market for blueberry fillings, and chef John challenged the industry to take it one more step and to utilize frozen and dried blueberries in signature bakery and pastry items.   This was a big event and as you will see from the photos -- blueberries were a hit!

Opening Ceremony.  

American Institute of Baking Graduate and long time friend Enrico Ah introduces Chef John to the group.  

Chef John Demonstrates Real Blueberry products

Muffins with frozen blueberries -- a new concept!

Cookies with real blueberry fillings (lots of blueberry!)

Menu items created with real blueberries including Filipino specialties!

Group photo at conclusion and special thank you to USHBC!

Wednesday, October 26, 2016

Taiwan Salutes Blueberry Centennial

Taiwan has been a steady market for US highbush blueberries for decades.  Here is a recent article on Taiwan's salute to 100 years of highbush blueberries and 25 years of USHBC/NABC export promotions in Taiwan!

The small island imports more than half a million lbs and shipments in 2016 are up 27%

Saturday, October 15, 2016

USHBC Super Chef Salutes Filipino Bakers!

Today is the 50th anniversary of the Filipino Chinese Bakers Association.  This is the group representing all of the largest bakeries in the country.  They purchase ingredients cooperatively, conduct educational activities and seminars.  To commemorate the 50th Anniversary of this prestigeous organization -- USHBC has sent our super pastry chef John Hui to conduct keynote demo at the 50th Anniversary Gala in Manila.   Here is the invitation and note the hundreds of positive comments and thanks from members to the USHBC for this gesture of goodwill and cooperation.
John will demonstrate use of frozen blueberries in muffins, dried blueberries in bars and other concepts he uses every day at the Lodge at Pebble Beach in California!  Go get em Chef John!  Stay tuned for photos from the big event!

Wednesday, October 12, 2016

Blueberry Baby Foods!

A new generation of blueberry lovers is on the rise.   Blueberry Baby Foods are on the rise.
Check out the new product charts to see that new products around the world are on the rise with more than 80 new blueberry baby products developed already this year.    Typically, when we look at new products, we analyze North America and export in separate glances.   North American baby food is a trusted brand all over the world -- especially in China and Southeast Asia.   Consumers trust the purity and safety of feeding American made products.   You will find North American produced baby foods in supermarkets all over the world.
Above Photo: Trish Adkins, Brand Ambassador of Happy Family Brands in Philadelphia receives USHBC Little Blue Dynamo Award from Promotions Committee Chairperson Kirk McCreary.

Recently, USHBC honored new product development at the recent Philadelphia meeting.   The Little Blue Dynamo Award for Innovation was given to Happy Baby Brands, which includes  whole line of quality baby foods including pre-natal for soon-to-be moms, teethers, liquid pouches of purees and all with health ingredients like fruits, veggies and especially blueberries.

Happy Baby Brand Ambassador Trish Adkins, received the award at the USHBC marketing committee meeting and explained the synergy of blueberries and Happy Baby products.  She said that the Millennial consumers are looking for ingredients like blueberries in the product and on the label.  Happy Baby products include all sorts of compatible wholesale ingredients.

Check out the combination of blueberries and black carrots which are also high in anthocyanin.
The Happy Baby Teethers product contains a blueberry powder.  It takes up to 12 lbs of blueberry to make one lb of blueberry powder.   So this product uses an optimal level.   The products have developed a loyal customer base at home and abroad, and more and more new product offerings feature blueberries.

What's next!   We expect to see new blueberry containing products flourish in the baby food category, and even spread into specialty food areas such as food for seniors.   Keep an eye out for those blueberry products and happy people worldwide!