(Below): Foodservice Structure
Source: Soejung Heo, A Study on the Foodservice Industry in Korea, 2013.
We wish we could get blueberries into Kimchee and Bi Bim Bap, and who knows? But, our first point of entry has been western and family foodservice chains -- such as Skylark, CJ Foodville and Cocos. Rather than reinvent Korean cuisine, we are adapting recipes and formulas to include blueberries. We also mix in the health and beauty message. Below is an example of a recent activity targeting foodservice distributors.
Korea Culinary Camp 2016
Here is an example of our foodservice work with the annual "Korea Culinary Camp." This event is hosted by the USDA-Foreign Agricultural Service and the Korean Chef's Association. Three menu items with frozen blueberries were presented at the September 7 event. Here are a few photos from the event. Stay tuned for more information on the Culinary Camp!