Tuesday, June 27, 2017

Congratulations to IG International - India

Wow!  Check out this report from India.  IG International a leading fruit importer and distributor in India.  They are now behind a fresh blueberry push!  Check out those large clamshells!  Thanks to IG for promoting US blueberries this season!

Tuesday, June 20, 2017

Beauty Sells in Taiwan!

Here are some action shots from Blueberry Mandy's work in Taiwan!   This was a project of opportunity and too good to pass up!  Congratulations to our Blueberry Mandy (Mandy Chen) for a Great job!  With the launch of Wellcome's national TV and Social Media Campaign it was a good time for USHBC-Taiwan to cooperate!  This campaign launches an energized campaign that will last 48 days at hundreds of stores island wide!   Wellcome and high end market Jason's Markets features fresh blueberries from several shippers in the USA.

New point of sales poster
This is "Blueberry Mandy"

Sampling including dried in some stoees

Wellcome developed new USA blueberry point-of-sales materials

Promoters worked with whatever space they could grab.  Consumers were happy to see the California blueberries in the market!

This lady purchased a six-pack

Wellcome developed a wonderful Facebook site for blueberries.  https://www.facebook.com/wellcome.tw/videos/1803978419619271/

Wellcome was happy to include the Little Blue Dynamos logo which highlighted the USA origin.

Mandy developed questions for an in-store contest.  

Monday, June 19, 2017

Happy Birthday Blue Me!

It was three years ago that our loveable mascot Blue-Me in Korea jumped into our promotion program!   We had more than 80 artists send entries in our mascot contest.   Some very creative entries and we will reminisce later!   We will even play the mascot song for those of you who cannot get enough Blue-Me.

But for now:  Happy Birthday Blue Me!!!

Blue Me is introduced by Kristie Park and Hyewon Shin of KBSI in Seoul.  They coordinated the mascot contest that created this lovable creature which has seen continual duty in retail promotions and trade show and media appearances.  

Sunday, June 18, 2017

Big time Blueberry use in Korean Coffee Shop Chain

You never need to look too far for a coffee in Korea.  Shops are everywhere in cities large and small.  Some comment you cannot stand in one place and not see five!
Drop Top is one you cannot miss!

You may recognize this outlet if you watch Korean Dramas on TV.   

You will find Drop Tops all over Korea.   The franchise is growing fast with hundreds according to their website.   Now check out the innovation with fresh and frozen blueberries.  Now -- that is a lot of blueberry on a tart!

Saturday, June 17, 2017

Friday, June 16, 2017

Beauty Sells in Taiwan

We have been discussing beauty, beauty from within and beauty-in-advance for some time now.   This is what on the chalkboard at major food processing companies around the world.   No -- we are not talking about putting blueberries into cosmetics.   That is happening at a rapid pace especially in Asia.  What we are talking about is the association of blueberries with beauty and skin care. 
This includes traditional Chinese medicine beliefs and also the development of products with beauty-associated ingredients such as collagen, lutein and quite often -- blueberries.  When you talk to consumers of all ages in South Korea, China and that huge region we call Greater China -- the response -- "blueberries are good for skin."

Here is a great example of a national television and web campaign by Wellcome Supermarkets in Taiwan.   This ad conveniently runs in advance of Wellcome's big 48 day USA blueberry promotion to kick off the season..

The text -- "are you going out on a date?  Eat blueberries for beautiful skin.

Note: blueberries have been identified as a traditional Chinese medicine for centuries and almost all is associated with skin care and women's health.  USHBC marketing campaigns in Taiwan are not specifically promoting skin care.   But, we certainly benefit from the customer association with beauty.  

Stay tuned for more Taiwan action!  

Thursday, June 15, 2017

Introducing the Real Blueberries Seal!

Food Processors in North America and around the world are checking out the USHBC Real Blueberries Seal.


Check out the different versions that pop right off of the shelf!

Real Blueberries

Real Blueberries Inside

Real Blueberries Website - www.realblueberries

Monday, June 12, 2017

New Market with Potential: Colombia

Our USHBC strategic plan directs us to look for new markets for blueberries at home and abroad.  Let's take a look at Colombia.  Remember always with two o's!  Our food engineer in Brazil -Katia Miura-  covers Latin America and works with the Colombian food industry.  We see ongoing progress with our close neighbor in the south especially in the value-added ingredient market.

·        Population =  49 million (4th largest in Latin America).

·        Rising middle class = currently around 65% of population and rising.

·        Big Mac Index = $3.31  (US = $4.40)

·        End of Civil War

·        Dynamic food industry open for business

·        Food culture and high percentage of income to food purchase

·        Open to US Origin


New Blueberry-Containing Products
Source: Mintel Global New Products Database as of May 2017

Interesting Developments

Snack with real blueberry flakes


Innovation with blueberry flakes

Blueberry product promotion

Dried blueberries