What's happening in the blueberry FoodTech World

Friday, June 22, 2018

Food Taipei -- 2018

USHBC exhibits at the Food Taipei June 27-30!  How can I forget my first Food Taipei exposition in 1990s!  We Flew 15 hours on a plane with a smoking section.  (yuck) Took a taxi to the expo center and smacked a crazy motorbike driver.  Arrived just in time for a 6.5 earthquake which re-arranged everything.   (Ask Mark Villata)

It was interesting to see locals -- especially young ladies lined up to taste their first blueberries.  They tasted and pointed to skin with a big smile.

Here we are in 2018!   Taiwanese love fresh blueberries --especially from the USA which is a "brand" they trust.   The biggest change has been the developments in the Taiwanese food industry.  While there have bee ups and downs in fresh, the processed side continues to grow.   Each year, we attend Food Taipei and connect with new food processing companies such as dairy, baking and candy as well as Taiwanese favorites as traditional moon cakes.   Taiwan has a wide based small food industry, has pioneered LOHAS  (Lifestyle Oriented Health and Sustainability) and are also big into organics and just about every food trend that comes from Japan, Korea or the USA. Now Taiwan is a trendsetter for all of "Greater China" including the People's Republic, and all of the countries of Southeast Asia where "overseas" Chinese run many food industries.

Island of Innovation:  The small Taiwanese companies were the first to start innovating with blueberries.   Now the "big guys" like Unipresident (largest food manufacturer in all of Asia), I-Mei and others are stepping into blueberries.  Besides meeting at the conferences, we stay connected with R & D, hold meetings, seminars and stay in touch.   (Taiwan companies are some of the leaders in Mainland Chinese good business)  Some of the most important developments in China are a result of our Taiwan connection.

UNI President - A leader in Asian Food Business

Food Taipei 2018.  The big show runs from June 27-30 at the Taipei Nangang Expo Center.  The excitement is building and USHBC will hold court in the USA Pavilion sponsored by our super-helpful friends at the American Institute in Taiwan(AIT) Agricultural Trade Office. This year we are introducing blueberry ingredient solutions and also focus on frozen and our USA food safety legacy.  We are even constructing a cardboard cutout of Doc Blueberry with QR code to make things interesting.  Wei Yang of Oregon State University is a "rock star" in Taiwan.

Thursday, June 21, 2018

Israel-Produced Blueberry Topping -- 70 % Blueberry!

Here is the "Real Deal" from a really innovative company in Israel!  Tnuva is the leading food processors in this state of around 8.3 million.  They are also the world's leading Kosher food manufacturer.   Each year we visit with Tnuva R & D at the Institute of Food Technologist (IFT).   They really are a global company and have a large presence in the USA as well.

Back to the "Real Deal.  Here is a blueberry topping proudly introduced by Tnuva at the recent International Dairy, Deli Bakery Association (IDDBA) exposition in New Orleans.  When we think of toppings -- we sometimes think sugar -- but this one is 70% blueberry.  This is now being introduced in the company's Anvey Zion brand.  A wonderful blueberry flavor, aroma and texture!  This is perfect for consumer and foodservice operations who want to show real blueberries!

מזל טוב (congratulations)  to Tnuva!  

USHBC has targeted Israel for market development work in the food industry sector in 2019.   We look forward to meet up with our friends at Tnuva at the upcoming Institute of Food Technologists meeting in Chicago July 15-17.

Wednesday, June 20, 2018

Taiwan Retailers Proudly Present USA Blueberries

New Advertisement for Wellcome Supermarkets in Taiwan reinforcing the message  that USA Blueberries are available.   The new Wellcome-designed flag logo symbolized food safety!  The Wellcome Facebook is buzzing with positive comments.   

I love it when a plan comes together...  We are into the final week  of retail promotions in a selection of Wellcome and Jason's Marketplace stores throughout the island.  The emphasis: USA Blueberries are available!  The promotion included QR Code links to Doc Blueberry (Wei Yang of Oregon State University) who told of the many precautions and food safety practices used by USA shippers to serve the Taiwan Market.  The message resonated and we have received hundreds of visitors each day to view.  Wei is a "Rock Star!"  

Poster in the blueberry section of the stores continues to link customers with Doc Blueberry!  Signage also includes the USHBC Export logo and American Flag.  This was all designed to perpetuate the small promotion and this extended activity will be in place at 272 stores throughout Taiwan.  (photos later!)  Brief translation -- Want to know more about USA blueberries?  Ask Doc Blueberry!

What next?  Wellcome was reluctant to promote blueberries at the start of the 2018 season.  They are now bullish!  USHBC sampling programs are almost complete, but the store chain is perpetuating the Doc Blueberry campaign in 272 stores island-wide for the remainder of the season.  Wellcome is promoting USA blueberries proudly in their advertising and social media campaigns and have been asking "how long they can expect supplies from the USA?"  That is a good sign!  Other retailers have noticed and Carrefour also wants to connect their customers to Doc Blueberry and USA food safety!

Congratulations to Blueberry FoodTech Mandy--our "boots on the ground" in Taiwan who has worked tirelessly on this innovative campaign.   

I love when a plan comes together!

Tuesday, June 19, 2018

Arandanos Azules -- Colombia

In Latin America, things aren't always the way they look.  Check out this new product from Bimbo Bakeries in Colombia.  Bimbo is a big supporter of blueberries everywhere they operate.  That would be South America, Central America, China and the USA and beyond  Yes, this Mexico-based company is the largest baking company in the world!

Take a look at this whole-grain bread with blueberries on the label.  Arádano
 is a word which describes a cranberry.  It's complicated.   In some countries in Latin America, the word arádano is also used to describe a blueberry.   When we started work in Mexico, you would find the word arádano used to describe blueberry.  Eventually some began using the term "Mora Azul", which is even stranger as the word mora is a raspberry.  In this case the word for blueberry was literally a "blue raspberry!"  

Are you confused yet?  Luckily we did not listen to the experts and insisted that a blueberry is a blueberry.   After all imported blueberry products like Smucker's jam have been marketing blueberry jam in the region for decades.    Now the word blueberry is the word for blueberry in most --but not all cases.

Back to the new Bimbo bread.  Our local FoodTech Katia was happy to see the big beautiful blueberry on the package of Vital bread.  She contacted Bimbo Colombia and learned that this product was indeed arádano -- arádano rojos (red) and not arádano azules (blue)!

Bimbo is an excellent company and really a great friend of our industry.   They immediately worked with Katia and a local supplier to get some real blueberries into the Research and Development lab -- pronto.  It is not easy to make a quick change in big-time food processing, but he process of evaluation in under way.

This will become a target for our Real BlueberriesSeal!

Muchas Gracias!

Monday, June 18, 2018

IDDBA-2018 New Orleans

International Dairy Deli & Bakery Association.  That's quite a mouthful.   You got the Natural Products Expo for health foods.  You got the Institute of Food Technologists for big food business.  You got the Fancy Foods Show for gourmet foods.

Here is the Expositon for the up and coming food companies.  These are the innovators who have come up with an idea, have had success and are ready to national and international.

USHBC attends this annual exposition to meet the companies who exhibit.  There are rows of bagels.  An entire hall of cheese.  Trendy items like Middle Eastern dips.  Chips, salsas and my very favorite -- perfect pizzas!   Manufacturers are looking for ingredients that are genuine for the discriminating millennial customer of the future.  They found it at the USHBC booth!

Here are a few interesting images from the IDDBA with a blueberry perspective:

Real Blueberry muffins from Sugar Bowl in San Francisco.   Now use highbush blueberries.

Dried Blueberry Toppings for salads.  We talked blueberries with this company last year!  

Optimal blueberry muffins.  The owner of this bakery was so proud of this beauty!

Hispanic bakery goods.  These are empanadas.   Our next door neighbor.

"Home Style" pastries for the bakery case.  With fewer and fewer trained bakers--wholesalers are filling the void with fresh bake items to stock the case.

Asian foods even sushi with blueberries!

From Tnuva, a leading food processor in Israel -- a filling with 70% blueberries!  We will meet them in Tel Aviv next year.  

Local is important and we sampled delicious fresh blueberries from "up the road" in Mississippi.  Over and over again, attendees came back for fresh blueberries and complimented us on having "something natural!"

Ya'll come back this October!

Saturday, June 16, 2018

Overseas Visitors Matter

CEO (right)  and Company Director who is also an expert in ethnobotany and Vietnamese medicinal herbs takes the helm of a blueberry harvester.
Just back from: Shanghai, Vietnam, Oregon and New Orleans.   June is a busy month!  The most enjoyable thing about travel is meeting incredibly interesting people!  While at the Food Ingredient Vietnam Exposition, I hit it off with the CEO of Vietnam's largest dairy.  (Largest private company for that matter).  Of course, "stop in and visit when you get to the USA," I said.  Beam ahead to June 15 and it is "we are here..."  A quick trip to the airport and the closest nearby blueberry grower.  The busy visiting executives carved out three hours for me from their busy schedules!  The grower had been up since 2:00 am with the harvest but graciously accommodated.

My new friend, the Director of Marketing, one of the smartest individuals I have ever met!

Mission Accomplished: Besides talking blueberry -- I met some if the most interesting individuals who are in turn interested in blueberries.   Learned about their country, businesses.  We have new friends in this important market of the future!  Look forward to visit them on their turf later this year.

In this era of Social Networks -- one thing is certain -- Hospitality Matters.

Friday, June 15, 2018

Independence Day HCM City Vietnam

Our FoodTech Hana likes fast bikes (essential to get around HCM City)  She met her match with this brand new Harley at the Independence Day Celebration hosted by the Consulate General of the USA in HCM City!
Happy Independence Day from Ho Chi Minh City, Vietnam.  One of the great things about cooperating with the USDA in Vietnam is you get invited to a lot of parties!   The theme: We love America!  Hana is on the circuit and has made some of her best contacts at these US Consulate General events!

Of course a lot of speeches.   It is incredible to see the mutual admiration between Vietnam and the USA!

Everyone gets a "Cowboy" hat.

Postcards From HCM
Hana and importer/distributor of blueberries.  Like the "Blues Brothers shades!

Time for friends in the trade to meet, greet and get silly!

Good night from Vietnam!  

Thursday, June 14, 2018

Mississippi meets Myanmar!

Myanmar team visits JD Farms in Poplarville, Mississippi!  (Don is in the red shirt in the very back!)

I love it when a plan comes together.   Actually we did not plan this one but it sure came together thanks to a lot of old friends.

>USHBC exhibited at the International Dairy, Deli, Bakery Association (IDDBA) annual meeting and exposition in New Orleans.   A great gathering of the food industry and you will read more about this in a future blog post.

The joy of picking berries!  
>A change in plans.  We met with our friend Enrique Rubio who covers the Midwest for this great organization that is always looking out for the interest of the blueberry industry.   Enrique informed me that there was a USDA Cochrane mission in town, from of all places Myanmar!  Bingo!  Hana out Vietnam FoodTech was just in Myanmar attending the Food and Hotel Myanmar.   The Cochrane program is a special activity where food professionals from developing countries like Myanmar can visit the USA for training.   USHBC is always on the hunt to intercept these groups which include the current and future food industry leaders.

>Enrique called the coordinator and next day a great group of Burmese visitors were gathered at the USHBC booth.   This included two representatives of CityMart holdings which is the leading retailer in Myanmar.  Others included major importers, food distributors and bakers and suppliers.  These are exactly the contacts that will make things happen in this up and coming Southeast Asian nation formerly called Burma.
Group gathers at USHBC booth.  That is Enrique on the left!
>The group tasted the local Mississippi-grown blueberries which we were sampling at the booth and opportunity knocked  -- we needed to get these folks up to Poplarville, Mississippithe blueberry capital of the South.  (about 1.5  hour north of New Orleans) We were on the way!

Group picks berries at Sandy Run Farm with Mr. Congeniality Ethan Goggins as host!

>Called Don  Van De Werken of J& D Farms of course.   I know that a van load of Burmese visitors was the last thing he needed during harvest -- but he graciously said, "I'd love to meet the group."  Don is a pioneer in exporting fresh and frozen blueberries to India.  

>Don, a true Southern Gentleman and Internationalist dropped everything and hosted the group to his farm.  Everyone loves to pick and learned all about the soon-to-be Burmese favorite!

>Next the group journeyed down the road to hook up with my good friend Ethan Goggans of Sandy Run Farm.  He escorted the group down the road to Miss-Lou Coop where they saw blueberries packed.  Luis Monterde runs, who we all know from USUBC runs Mis-Lou Cooperative which runs like a Swiss Watch.  The group was amazed!

Luis Monterde is on the far right explaining the art of blueberry packing to future buyers from Myanmar.

>Then out to Sandy Run Farm with Ethan for one final pick!  

Nobody wanted to go home!  Some said Mississippi was a lot like Myanmar, especially the true Southern Hospitality.

Only regret -- the group had to get back to New Orelans, for an appointment.  All wanted to stay or move in with Ethan and his wonderful dogs which were a hit!  We had a catfish fry planed, but we will need to do this next time.  The group did invite us all for some traditional Burmese curry catfish when we visit Yangon!

What could top off this perfect day?

USDA-APHIS announced that fresh blueberries are now allowed into Myanmar!   More on that later.

Good night from Mississippi-Myanmar!

Wednesday, June 13, 2018

China Fresh Importers, Distributors, Retailers Visit USA

 Fresh Buyers at Blueberry Research Farm
China Fresh Market Access Support.  USHBC is getting ready for future fresh blueberry market access to China.  On June 9, 2018, we hosted a group of eight visitors from China to learn more about USA fresh blueberries.  The group included some of the largest fresh fruit importers, distributors and retailers.  The trade mission was led by  USDA-FAS Beijing.   When USHBC learned of the group visit which is part of an Emerging Markets Program (EMP), we immediately asked that they visit blueberries for a day as a part of their one week trade mission.  Although USA blueberries are not allowed at this time, it was a great opportunity to familiarize for the future.   The group included some of the leading online sellers of fruit, and grocery chain buyers.  Dr. Wei Yang of Oregon State University gave a educational visit to the North Willamette Research Farm in Aurora, Oregon. The group also visited a packing plant to see the system that will sometime soon will serve China.  Visitors were impressed with all -- especially the long production windows of the USA that fit well with the Chinese demand.  All of the visitors came away very supportive of our market access efforts.  We encouraged them all to encourage the Chinese government to allow USA fresh blueberries as quick as possible!

Thanks to the USDA-FAS Agricultural Trade office in Beijing for bringing such a great group to the USA.

Tuesday, June 12, 2018

Hana Reports on Myanmar

Quick view - Myanmar officially the Republic of the Union of Myanmar and also known as Burma, is a sovereign state in Southeast Asia. Myanmar is bordered by India and Bangladesh to its west, Thailand and Laos to its east and China to its north and northeast. To its south, about one third of Myanmar's total perimeter of 5,876 km (3,651 mi) forms an uninterrupted coastline of 1,930 km (1,200 mi) along the Bay of Bengal and the Andaman Sea. The country's 2014 census counted the population to be 51 million people. As of 2017, the population is about 54 million. Myanmar is 676,578 square kilometres (261,228 square miles) in size. Its capital city is Naypyidaw, and its largest city and former capital is Yangon (Rangoon). Myanmar has been a member of the Association of Southeast Asian Nations (ASEAN) since 1997.

Personal Observations from Hana:
The country of Myanmar is developing rapidly, attracting investment from foreign investors. - Traditional culture is always emphasized, such as wearing skirts, including men and women in everyday life, eating betel nuts. They also begin to integrate with new things, such as Fast food restaurants are also crowded, supermarkets are always crowded. 

- Visitors to the temple, Buddha, anyone to remove their shoes and socks again. In particular, you should dress up polite and not say bad things when going to the temple, because it is sacred so absolutely not to say bad words. it is important to remember that women are not close to touching sacred objects in Buddhist temples and shrines or reserved places. for prayers for chanting. When you want to give something to the monks, if the woman has to put a handkerchief on her hand to not touch the monks.

- The Myanmar people eat betel leaves to dye red teeth and thanakha protect the sun and make the skin more beautiful. If you prefer to buy thanakha on trial, this kind of powder is made from nature and has many effects.

Here is dried catfish, a staple in the Burmese diet.
Potential development:

 - Fruits, imported pancakes are sold almost in the supermarket chains: City mart, Ocean mart, ... At present, the number of confectionery and beverage manufacturers is not much in Myanmar, but this can be considered as potential for us in the first step of penetrating into the market.

Chilled produce ready for blueberries!

Just like stores in Vietnam

We are ready to work on this market and get more blueberries into the food products and stores!

Monday, June 11, 2018

Views of FHMM Myanmar!

Hana visits USA Pavilion.  Blueberries next year!

Here is an update from Hana in the field in Yangon.  She met importers, exporters, distributors and retailers.   This place is happening and USHBC will be at this expo next year!

USA specialty products

 Local products

Singapore pavilion
Chef Competition


 Frozen rRoducts
Trade Show Venue

 Local Products, Foreign Brands


USA Meats