Food & Hotel Hanoi

Welcome to Food & Hotel Hanoi. This is the first major food expositon held in the Capitol City of Hanoi and it is a big deal.

Opening day at the Food & Hotel Hanoi Exposition which will run November 28-30, 2018.   As you can see from the photos -- frozen blueberries from the USA are a big hit!  Our mighty FoodTech Hana is working the booth and blueberries were the buzz!

Opening Ceremony!

American Instiute of Baking Seminar

Chef Shorya Kapoor -- yes the son of the ever-popular Raj Kapoor in New Delhi India presented a seminar on highbush blueberries to fellow attendees of the Baking Technology Course at the campus in Manhattan, Kansas.

Bakery professionals from throughout the world attend the 16-week course.   Attendees included staff from some of the leading bakeries in the world including Bimbo (Mexico) , Yamazaki (Japan)  and Uni-President (Taiwan).

Shorya gave a introductory presentation on highbush blueberries and a laboratory on the optimal use of frozen blueberries in commercial muffin formulas.

Attendees were especially interested in dried blueberries, powders and other ingredient solutions!

Great job Shorya!

Incredible India Seminar

USHBC hosted an all-day seminar for importers, distributors and end users of highbush blueberries in Mumbai, India November 20, 2018.  We anticipated 40 and 86 professionals took time from their busy schedules to attend!  It was a special honor for USHBC to salute some of the pioneering companies who Nutraj, Tajir, Orchard, Delta,  IG and Anusaya among others who have worked side by side with USHBC for the past decade.

The event, coordinated by Raj Kapoor, our India FoodTech, consisted of five parts.

1. Blueberry Education.  Tom Payne gave an overview of blueberries and blueberry ingredient solutions.
2. A Panel discussion by importers, distributors on the market situation and strategies for moving forward.  (including  a strategy for India stakeholders to work on duty reduction with their government).
3. A chef demo that showed the use of frozen blueberries and the economics of adding this value added ingredient.
4. A salute to India by Tom Payne for rising from $0 to $1 million I imports in 2018, and marketing strategies for moving forward!
5. A panel discussion by some of India's top celebrity chefs with impressions and advice on increasing blueberry use in the food industry and food service categories.

At the end of the day, we announced that this will become a yearly event and will include a New product award.  Companies pledged to give full support to our marketing efforts -- with special emphasis on use of the Real Seal in qualified products.

Thank you India!

China Fruit Veg!

China FV is the big event for fresh fruit imports for China!

Each year the Chinese government agency (AQSIQ) hosts the Fruit & Vegetable Fair in Beijing.  USHBC exhibits to show commitment to the opening of the China market for fresh blueberries! It is held in the old "Russian built" exposition center in the middle of Beijing.

Here is a video taken the morning before the show opened!  

Julia works the crowd!

Durian everywhere!

Our neighbor booth: "Mr. Fuji!

I love this poster!

The key to market access...Jujube!

October 2018- New Product of the Month

Walmart repackages this wonderful Kale salad with dried blueberries to expand the "health halo."  

SIAL Paris Starts

SIAL is the World's fair of food.  The mega expo is run every other year in Paris, France.

• 7,000 exhibitors
• 190 countries
• 160,000 visitors

SIAL is a great place to meet current and potential users of blueberries.  Interest from Europe is for dry and frozen.   

Cereal Chemists Meet in London

The American Association of Cereal Chemists (AACC) is now AACCI (International)
USHBC has been a member of this association for decades and the membership includes research and development staff from some of the leading bakery, cereal, brewing and other industries.

Selfie time at AAC-I  This is the view from the USHBC table top.   This is the main route to the technical sessions and all roads lead to the USHBC table!

Membership reflects the international membership including General Mills, Kellogg's Quaker and others.   USHBC has a table top display at the event and continually meet with researchers to discuss blueberries and blueberry solutions.  Tomorrow is pet food day!

Visitors are drawn to the display of blueberry-containing cereal products from around the world.