What's happening in the blueberry FoodTech World

Sunday, March 22, 2015

Blueberries in Emerging Markets

The USHBC strategic plan directs us to keep a steady effort in the major potential usage markets abroad, and this has led us to Asia where we promote in Japan, Korea, Taiwan and others.    At the same time we are also encouraged to explore new markets with longer term potential, such as India.   In November 2014, USHBC conducted its first trade mission to one of these markets of the future: Turkey.  We were pleasantly surprised to see great enthusiasm for fresh, frozen and dried blueberries everywhere,   Turks have a "food as medicine" philosophy.   Blueberries are considered a beneficial food for a whole range of health reasons.   Blueberries are especially popular with the young generation who read about "super fruits" in newspapers, magazines and internet blogs.   

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