The USHBC strategic plan directs us to keep a steady effort
in the major potential usage markets abroad, and this has led us to Asia where
we promote in Japan , Korea , Taiwan and others. At the same time we are also encouraged to
explore new markets with longer term potential, such as India . In November 2014, USHBC conducted its first
trade mission to one of these markets of the future: Turkey . We were pleasantly surprised to see great
enthusiasm for fresh, frozen and dried blueberries everywhere, Turks have a "food as medicine"
philosophy. Blueberries are considered a beneficial food
for a whole range of health reasons.
Blueberries are especially popular with the young generation who read
about "super fruits" in newspapers, magazines and internet blogs.
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