Beautiful Blueberries Go Viral in Japan!

Six weeks ago, USHBC began an advertising campaign with Frau magazine in Japan.  This is a publication of the higher income, active young and beautiful women of Japan.   Our ad featured young and beautiful models sharing their beauty secrets which of course include blueberries.
Next comes the Frau running event which is one of the most popular activities with the Frau set.  In September 12, the Run Girl event will be held at the Odaiba waterfront!   All runners begin and end at the blueberry smoothie bar!
Now back to the social media.
In advance of the September event, Frau will host training events for the avid "Fraulines."  These are workshops at locations around Tokyo where they train, discuss exercise and of course beauty and fitness routines with experts.   Fresh blueberries are served to attendees.
These attendees are well connected and include avid joggers, competitive runners, professional models and bloggers.  Seems everyone has a blog.
Since the event last week -- just look what is being posted.    One post leads to another!   Bloggers are discussing where to get the best blueberries, how to prepare smoothies and all sorts of blueberry comments!
This is really going somewhere!   See you on September 12 at the Run Girl Event!

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In-store Fresh Promotions Continue throughout India

Fresh blueberries from the USA are in supermarkets throughout India this Summer and leading chains feature the "brilliant blueberry!"  Sampling is a critical step in developing a new market.  We found that just about everyone who tries--buys.   Sampling campaigns concluded in high-end grocery stores including Nature's Basket which is a "Whole Foods" style of market.    Also promotions were held in Star Bazaars in cities such as Bangalore, Hyderabad and Calcutta!  Fresh blueberries were a hit!

Almost everyone who samples -- buys!!!

Bags given away when you buy two!

Future customer.

USHBC Co-Sponsors Chef Competition in Taiwan

 This fall USHBC is cooperating with the USDA-Agricultural Trade Office (ATO) in Taipei as a co-sponsor of a regional chef competition.   This is the second year of this big event and will draw participating chef teams from throughout the country including family food
service, hotel, restaurants and institutional such as schools.   Our good friend Chef John Hui, Corporate Pastry Chef for the Lodge of Pebble Beach will travel to Taiwan in November to judge the competition and also conduct training and seminars.    USHBC will also sponsor a training visit for the two Taiwanese winners and they will visit and enjoy a training and familiarization experience with US blueberries!   When they get back home we will have two very well placed friends in the industry!
The big event to be held November 16 in Taiwan will include a special tribute to our Millie Hsia who served our industry for the past 15 years as market representative.   Grand prize of the event will be the perpetual Blueberry Millie Award!

Shape and Beauty Event!

Our super mascot Blue-Me teamed up with our Blueberry Beauty Team at a major press event announcing the start of our blueberry promotion season!   This message is appearing already in newspapers throughout Korea!  Go get em Blue-Me!

Blue-Me in Action

In-store fresh blueberry promotions are launched this week!    Watch Blue-Me dancing in the aisles of a major department store!   Kids love it!   Moms are drawn by the the promotion and pick up a few clam shells of fresh USA blueberries!

Blueberry Beauties in Korea

Blueberries are considered a "beauty from within" fruit in Asia.  What better way to demonstrate beautiful blueberries!  This event was held at a major supermarket chain in Seoul on July 15, 2015.

Fresh Blueberry Foodservice Promotion -- Japan

Check out the action at Jonathan''s Restaurants in Japan.   The promotion is happening in 300 stores nationwide!