In-store Fresh Promotions Continue throughout India
Fresh blueberries from the USA are in supermarkets throughout India this Summer and leading chains feature the "brilliant blueberry!" Sampling is a critical step in developing a new market. We found that just about everyone who tries--buys. Sampling campaigns concluded in high-end grocery stores including Nature's Basket which is a "Whole Foods" style of market. Also promotions were held in Star Bazaars in cities such as Bangalore, Hyderabad and Calcutta! Fresh blueberries were a hit!