What's happening in the blueberry FoodTech World

Thursday, July 16, 2015

Beautiful Blueberries Go Viral in Japan!

Six weeks ago, USHBC began an advertising campaign with Frau magazine in Japan.  This is a publication of the higher income, active young and beautiful women of Japan.   Our ad featured young and beautiful models sharing their beauty secrets which of course include blueberries.
Next comes the Frau running event which is one of the most popular activities with the Frau set.  In September 12, the Run Girl event will be held at the Odaiba waterfront!   All runners begin and end at the blueberry smoothie bar!
Now back to the social media.
In advance of the September event, Frau will host training events for the avid "Fraulines."  These are workshops at locations around Tokyo where they train, discuss exercise and of course beauty and fitness routines with experts.   Fresh blueberries are served to attendees.
These attendees are well connected and include avid joggers, competitive runners, professional models and bloggers.  Seems everyone has a blog.
Since the event last week -- just look what is being posted.    One post leads to another!   Bloggers are discussing where to get the best blueberries, how to prepare smoothies and all sorts of blueberry comments!
This is really going somewhere!   See you on September 12 at the Run Girl Event!


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