The USHBC strategic plan directs us to keep a steady effort in the major potential usage markets abroad, and this has led us to Asia where we promote in
Japan, Korea, Taiwan and others. At the same time we are also encouraged to
explore new markets with longer term potential, such as India. In November 2014, USHBC conducted its first
trade mission to one of these markets of the future: Turkey. We were pleasantly surprised to see great
enthusiasm for fresh, frozen and dried blueberries everywhere, Turks have a "food as medicine"
philosophy. Blueberries are considered a beneficial food
for a whole range of health reasons.
Blueberries are especially popular with the young generation who read
about "super fruits" in newspapers, magazines and internet blogs.