Wednesday, August 9, 2017

USHBC Works the Indian Foodservice Sector


India has been a pleasant surprise for USHBC market development activities.  

This September USHBC will partner with the USDA-FAS Trade Office, The Forum of Indian Food Importers (FIFI) and several current importers of frozen and dried blueberries in the Delhi Capital Region which some believe has a population exceeding 50 million.

This activity and several others in India this year are in cooperation with USDA and most importantly the FIFI organization which is a key player in working on issues of importance to food importers (and food exporters like US Blueberries)  This can includes duty reduction.  High visibility promotions like this help enlist Indian government support and show our involvement with local businesses.

We are off to a good start with more than $300,000 declared value of processed blueberries imported in 2016.  USHBC yearly investment in the market is $47,000 USD which incudes our local food tech rep Raj Kapoor and multiple trade show events and promotions such as the upcoming foodservice activity in Delhi.   We cooperate with organizations and USDA to stretch the dollar and increase reach.


With the growth of the Indian foodservice sector--especially in the western foodservice segment -- we see a logical path for frozen and dried blueberry market development.
Promotion Details:
  • 17 stand-alone restaurant operations.   A focus on trendsetting, high visibility establishments.
  • 3 five-star hotels (The type that upscale locals dine at)
Objective:  (From organizer FIFI)
Our primary objectives are to showcase the wide array of U.S products available in India and to expose and educate a broad audience including, trade and industry reps, Indian media, and consumers about U.S. products which are locally available and with greater potential in the Indian market.  The activity will include traditional and social media as a means to educate the target audience on how U.S. foods and beverages can be compatible with Indian tastes and are often complementary with local Indian products.  Moreover the activity will educate them about the availability, quality, and value of U.S. foods and beverages in the market.

Check out these great promotion partners who will be featuring US Blueberries from August 25 onward!

Multiple restaurants where Indian Hippsters gather

A lifestyle chain which includes coffee shops, frozen yogurt and western and meals and chat.

Welcome to Dramz a hideaway where Bollywood stars congregate.

Welcome to the Library where high tech upwardly mobile Dehli-ites meet and aspiring entrepreneurs lounge

Kyline is seen in a number of major Bollywood films.   This place draws the "beautiful people."

If you want service -- visit the Hotel Imperial and feel like a Maharaja.  

At Hotel Lila you will see diplomats as well as Indian VIPs.

Raddison Blu is a chain all over India and the Middle East.  The trendsetting foodservice operations blend Indian and western fare and are blueberry fans.   Lots of promotion potential with the Name: Raddison Blu



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