|Oops! Wrong Raj Kapoor|
Here are the major research areas being pursued at this time including cardiovascular health, brain health, insulin response and cancer research. Keep tuned to the USHBC web site for more information.
Now to formats. This is my area of expertise as a food scientist. Here is a view of the main formats used in the world food industry. Frozen is a mainstay in the production of jams, jellies and bakery products, fillings and sauces. Frozen blueberries come in individually quick frozen form where individual berries are required. They are sized as well to meet product specifications. Another form is case frozen which is – as the name implies – frozen in the case. This product is used often in making jams jellies and sauces for yogurts and ice creams. Next we have purees and puree concentrates. This is the form that is used most often in dairy applications. Juice Concentrate is a 65 Brix normally and now there are 70 brix which are shelf stable. This is the main product used in fruit juices. Dehydrated blueberries are a major market segment in Asia. The main product is a sugar-infused dried blueberry which is about 15-18 percent moisture. Apple juice infused are also available. It takes about 3.5 kg of frozen or fresh blueberries to make one kg of dried. Natural, non-infused dried blueberries are also available as well as freeze dried and microwave dried blueberries. A new area includes diced, sized and “Crumbled” blueberries which work well where smaller size is important. Finally, we have a booming new category that is certainly of interest to India– powders, fibers and pomace. Powder is made from milled freeze dried blueberries and contains the whole berry. Blueberry pomace which is the by product of juice pressing and puree making – is used to further dry to make fiber and also for extraction of pigments. This is a huge business in Asia and more and more product is available in the future.
Now what is next. You saw from my bio that I am working on combat rations for the armed forces and also space foods for NASA. Check out the photo on the right – ae there already blueberries on Mars. Just a joke.
Blueberry product development is rising all over Asia. We have technical resources all in place in several countries including India.
We believe that India and other countries in the region will continue to appreciate blueberries and the new product statistics are impressive.
|We have seen impressive growth of US blueberry imports to India -- especially with dried and frozen product.|
Video of new products - Below
|Here is the first nationwide frozen polybag -- note the Real Seal!|
|You know your product is a success when you get Mr. Bollywood to endorse!|
|Throughout Asia, a major demand determinant is a consumer perceived attachment to beauty and skin care.|
|One problem we have with success is that others will imitate. This is why the Real Seal is so important. If you have a blueberry containing product -- tell the world that it is real.|
|Here is our advertisement back in the USA!|
|Here is where to reach me!|