Ichido Bakery Promotion Kickoff In Shanghai

Ichido is one of the top bakery chains in all of East China and a trendsetter.  USHBC is participating with a one month promotion where Ichido research and development bakers developed nine new blueberry items.  They were introduced at the August 18 kickoff at company headquarters and will be featured at outlets all over China.

Here are some photos from the big event:

Master of ceremony kicks off the event and press conference at Ichido headquarters.

Shanghai ATO Valerie Brown introduces the USA ingredients including highbush blueberries.

Here are the products!