What's happening in the blueberry FoodTech World

Saturday, September 10, 2016

Celebrity Chefs Endorses Frozen Blueberries at Beijing Seminar

Here in the USA frozen blueberries are a staple ingredient in the bakery and restaurant trade.   USHBC is working to introduce this versatile ingredient to the food industry.   Here are some details on the recent seminar by Chef Michael Rosenblum, former Executive Chef and F&B Manager of the Embassy of the United States in Beijing.   He is a big advocate of blueberries and we will be seeing more of his work in China in the future!

Products Demonstrated:

  • Blueberry smoothies
  • Blueberry bars
  • Blueberry Muffins

Caption: Embassy Chef Team and our Julia Zhu who promotes highbush blueberries in China.

Key messages presented by Chef Rosenblum:

  • US highbush blueberries have a skin that allows juice to sweeten the whole muffin.
  • Smoothies can be made economically with frozen blueberries.
Check out some of the demo action at the recent seminar held in Beijing September 9, 2016.

Below: Smoothies demonstrated.  Becoming very popular with image conscious youth in China.

Blueberry Products Demonstrated!

Ultimate Cheesecake!  This is a very popular item in China.

Panna cotta with blueberries inside and on top!  

Ultimate blueberry muffins.  Chef encouraged audience to use a lot of blueberry to provide identity.  Too often bakers are timid as they do not want to have blue color in the batter.   Well -- this blue color is exactly what the consumer wants!  Great job chef!  

Satisfied customers!

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