What's happening in the blueberry FoodTech World

Wednesday, April 12, 2017

New India Blueberry Beverages

Here is a slew of nationwide blueberry beverages introduced in India.    Note the emphasis towards child consumption of healthy ingredients on the ads.

The product uses about 2% blueberry juice concentrate.   It will not qualify for the blueberry real seal but anyway -- with more than 3 billion population in India -- it is a good start!

Indians love the term "very berry" and this beverage contains a mix of different berries and a big blueberry photo on side panel.   Made with a blend of concentrated juices.

Here is a juice made from frozen berries.  Mala's has been a pioneer in locally-produced blueberry fillings and toppings.

No -- that is not a masked blueberry on the chia bomb.  Note the on pack text states that the product has twice the antioxidants of blueberries. 

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