Brazilians of Japanese origin account for more than 1.5 million of the 211 million population. They are important in Brazilian business with many of the leading food companies run by Japanese -Brazilians. Japan is associated with quality!
Here is a shot of our Japanese poster in action in Brazil.
Case in Point: Food Manufacturing Giant Yoki! (Now owned by General Mills). Note the Japanese Kanji on the logo!!!
Yoki has six major brands across 21 categories – everything from popcorn to tea, snack food to side dishes. Originally a family-owned business, the brands of Yoki Alimentos S.A., are everywhere in Brazil.
Founded in 1960, Yoki nourishes Brazilians with its everyday foods that include snacks, side dishes, seasoning, nuts, flours and soy beverages.
The major brands of Yoki Alimentos are:
Fresh brochure for Brazil season 2017.