What's happening in the blueberry FoodTech World

Monday, May 29, 2017

Hong Kong Loves Dried Blueberries

Hong Kong has always been a great market for fresh US blueberries.  Now, Hong-Kongers are turned on to dried blueberries.  Check out the recent dried blueberry promotion at Manning's -- a large variety store chain.   Now -- that's a lot of blueberries being sold in a drug store!

Loads of dried blueberries are promoted at hundreds of Mannings stores throughout South China and Hong Kong.
Mannings operates stores all over South China, Macau and Malaysia.

Stores operate as health and beauty advisors. 
More and more stores are featuring dried blueberries including grocery stores, pharmacies and even traditional Chinese medicine stores.  USHBC HK rep Heidi Chui is always on the lookout for promotions and works with manufacturers and importers alike. 

Hong Kong consumers are turning to dried blueberries as a snack and gifting item during festivals.   Some may end up in Mainland China but a lot is staying in the territory of 7.3 million.  In 2016 1,4 million kg were shipped to Hong Kong.  That's 3.2 million lbs.  When you factor that it takes 3.5 lbs of frozen blueberries to create each lb of dried blueberries -- this brings the HK total to: 8 million lbs of US blueberries flowing to HK in this channel!

Demand Determinants:

  • Hong Kongers love fresh-fresh blueberries and this is the next best thing.
  • Dried blueberries are associated with beauty and skin care and are often sold in pharmacies near imported cosmetics and skin care products.
  • Dried blueberries are becoming a "gifting" staple for the many Cantonese festivals where gift exchange is custom.  (Moon Festival, Spring Festival, Sweeping day etc.)

No comments:

Post a Comment