They shoot...they score! Break out the "Bloody Ceasers" as this is a big big deal! After eight years of work, the British Columbia Blueberry Council (BCBC) has achieved market access for fresh BC blueberries to the People's Republic of China. It was a great "tag-team" effort with tremendous political and technical support by the government of Canada. This is a win-win proposition for China and will supply empty market windows for fresh blueberries. Team Blueberry-USA continues to hammer out "shots on goal" with an all out effort to join our North American partners in the 1.3 billion population market. It's "aboot" time!
(Photo caption: Jason -- This ones for you!)