Blueberries are gaining popularity around the globe as an ingredient. The terminology used on packs has been a challenge! Different countries and different names! Here is an example of how the word "blueberry: is beginning to take off in France -- a land where the term 'myrtille" has commonly been used. The problem -- this is the proper name for the local wild bilberry. This wonderful blueberry product is a nice development and we expect to see more!