USHBC will initiate promotional activities September 5-6 at the Expo Alimentec in Bogotá Colombia. This is an industry only show attended by food industry professionals. (Similar to the Institute of Food Technologists in the USA), This event will precede the 1st ever Blueberry Awards which will be held in a seminar and gala event held at the premiere culinary school in Colombia. Celebrity Chef Eric Thomas from Sao Paulo Brazil will conduct a demonstration of highbush blueberry ingredients. Stay tuned for information on this exciting event!