Religion is everywhere. Streets are immaculate. Gourmet Cambodian meals can be enjoyed at roadside stands. Make sure to try the curry catfish!!! If you look beyond the temple you will see a new 5-star hotel and shopping complex.
USHBC FoodTech Hana Huynh visits Cambodia to assess future market for processed blueberries!
Following the USHBC Strategic plan, USHBC FoodTech explores new long-term markets for highbush blueberries! Since joining the team one year ago, Hana has visited most of the "Tiger Economies" of Southeast Asia, attending or exhibiting at food manufacturing expositions, meeting with experts such as importers, exporters, distributors and manufacturers. These are the future customers for US blueberries and ingredients.
Here are some views of the New Pnom Penh:
Time for shopping. Most stores are local chains, and are modeled after Singapore and Hong Kong markets. They include smaller malls and include first class bakeries where you can get a world-class French baguette!
Cambodia is a fruit consuming country and the aroma of durian is everywhere. Despite all of the fruit in the country you will find imported juices everywhere as well as sweet jams, jellies and preserves.
Time for the CamFood Expo. This is a very new concept in Cambodia. With a booming high-end tourist traffic, the country is moving to increase quality of local goods and also ease up import requirements.
Here is the USA Pavilion. For now it is mainly meat and poultry. Now US ingredient companies are trickling in to grab first dibs on the food and hotel supply. We met with importers, distributors and manufacturers. Many will be attending the Food Ingredients Asia Expo in Jakarta in October and will stop and visit the USHBC booth.
Japanese and Korean companies such as Kewpie (mayonnaise) are now established in Cambodia. Khon Ghuan -- a large Malaysian biscuit company opened manufacturing operations in Cambodia. It is a matter of time before the big Korean companies arrive!
What Next? Cambodia is on our radar screen. We see immediate opportunities for fresh and frozen polybag for hotel and restaurant trades which in turn are give exposure to the population. We are seeing baking, dairy and confectionery operations starting up in Cambodia and the food industry is also a long term target. With a USHBC FoodTech positioning in the region -- we can easily asses and service these new markets and get in at the start of something special!