Anyone who has visited Korea will remember their first sip of Korean Soju . This is a fermented beverage made with rice or sweet potato. It is extremely popular all over Asia. My first try was on a visit to a local blueberry farm a decade ago and the growers were fermenting their soju in pots in the ground. Soju (소주) is a sake like beverage but made with a fermented sweet potato. Here is the latest development - a commercial soju brewed with blueberry juice. The yellow is a Korean called Yuza (citron) citrus and red a pomegranate. Enjoy your blueberry soju! (Update: The Blueberry Soju immediately sold out in blueberry-crazed Korea). Note most customers are young ladies aged 20-30. (note national TV ad above)
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