This is year three of the USHBC Fresh Blueberry Campaign in South Korea. (June 17, 2015)
A key component: the kickoff seminar. Here, we bring together importers, distributors and retailers as well as our marketing partners Korea Business Services Inc. who are conducting fresh promotions and public relations. This year we featured a Skype presentation by Dr. Wei Yang of Oregon State University and attendees appreciated the high level of knowledge gained at the half day conference. Attendees were amazed at the amount of investment that it takes to grow blueberries and especially the focus on quality and food safety.