What's happening in the blueberry FoodTech World

Tuesday, June 30, 2015

Fresh Blueberry Campaign in Japan in Full Swing!

Beautiful Blueberries!   This is the theme at hundreds of fresh retail promotions in store this summer all over Japan.    The campaign builds upon the Japanese understanding of blueberry health benefits and appeals to our young-female target audience!  See our spokes-model!
The campaign recently launched at Seitoishii (high end food stores) in the Tokyo area and will continue in the Kansai (Osaka area) with hundreds of promotion days in Seiyu-Walmart and Maretsu stores.   All activities include social media activities and work with blogs to involve customers in the beautiful blueberry campaign!   Since we have launched, other stores are now approaching USHBC for promotions as well!

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