Japan is the # 1 export market for US blueberries. It all started back in the 80s with the blueberry eyesight craze. Next was antioxidants and anti-aging. To keep the blueberry momentum going, USHBC is carefully crafting a new health and beauty positioning for Japan. Our research indicated that our prime target audience was women aged 20-40. Healthy lifestyle and beauty regimen are important part of the target audience's lifestyle.