Crafting the Health and Beauty Message

Japan is the # 1 export market for US blueberries.   It all started back in the 80s with the blueberry eyesight craze.   Next was antioxidants and anti-aging.   To keep the blueberry momentum going, USHBC is carefully crafting a new health and beauty positioning for Japan.   Our research indicated that our prime target audience was women aged 20-40.   Healthy lifestyle and beauty regimen are important part of the target audience's lifestyle.