USHBC took the a big leap forward and conducted market sampling and feedback with thousands of online consumers through the country's leading online retailer.
The promotion is described below in the USDA-China Newsletter. Prime consumers of T-Mall who purchased frozen products received samples of frozen blueberries and were asked for feedback. The feedback we have received has been positive and this has proven to T-mall that frozen blueberries are a viable addition to their billion dollar sales promotions! In addition to working out the kinks of importing, wide spread sampling nationwide -- we also included a detailed online survey to gain consumer feedback on frozen polybag blueberries. And -- "if this isn't enough" --as they say in the direct-sales business (No Ginzu!) -- we also have a supply of frozen blueberries in-market to tap for sampling to food industry accounts.
As they say on the Ronco broadcasts -- "That's Amazing!"