In Latin America, things aren't always the way they look. Check out this new product from Bimbo Bakeries in Colombia. Bimbo is a big supporter of blueberries everywhere they operate. That would be South America, Central America, China and the USA and beyond Yes, this Mexico-based company is the largest baking company in the world!
Take a look at this whole-grain bread with blueberries on the label. Arádano
is a word which describes a cranberry. It's complicated. In some countries in Latin America, the word arádano is also used to describe a blueberry. When we started work in Mexico, you would find the word arádano used to describe blueberry. Eventually some began using the term "Mora Azul", which is even stranger as the word mora is a raspberry. In this case the word for blueberry was literally a "blue raspberry!"
Are you confused yet? Luckily we did not listen to the experts and insisted that a blueberry is a blueberry. After all imported blueberry products like Smucker's jam have been marketing blueberry jam in the region for decades. Now the word blueberry is the word for blueberry in most --but not all cases.
Back to the new Bimbo bread. Our local FoodTech Katia was happy to see the big beautiful blueberry on the package of Vital bread. She contacted Bimbo Colombia and learned that this product was indeed arádano -- arádano rojos (red) and not arádano azules (blue)!
Bimbo is an excellent company and really a great friend of our industry. They immediately worked with Katia and a local supplier to get some real blueberries into the Research and Development lab -- pronto. It is not easy to make a quick change in big-time food processing, but he process of evaluation in under way.
This will become a target for our Real Blueberries™ Seal!