It is pretty incredible to see blueberries usage in India on the rise. In 2008 when we began work in India, there were few supermarkets. Indians had staple foods delivered to their door with an almost "telepathic" ordering system. Several supermarket chains attempted to break into India. Almost all failed. Now in 2018, India has caught up in a hurry.
>The country has maintained its traditional food distribution system with bustling wholesale markets and neighborhood deliveries.
>Modern grocery chains such as Hyper City, Food Court, Big Bazaar and others have popped up in the affluent suburbs and in areas close to high tech businesses and call centers.
>High quality foodstuffs for gifting and prestige are on the rise.
>Products for health and beauty continue to evolve from traditional to trendy with companies capitalizing on beauty-associated ingredients like collagen and blueberry.
What does this mean. The ten years of hard work raising awareness, interest, trial and evaluation has led to acceptance. Here are some of the latest developments in the past three months of 2018.