Fresh Blueberry Marketing in China

A few decades ago, blueberries were unknown in China.   Now, fresh blueberries are sold nationwide and 365 days a year.   Here is an example of how a major producer, packer and marketer named Joy Wing Mau does it!

Note the We Chat QR code.  This is the main social network of China.   You can order, pay and see where the blueberries came from.

USHBC will receive a visiting delegation of Chinese food retailers on June 9, 2018 in Oregon and they will get a chance to see US fresh blueberries which hopefully will be available in China in the near future.